Your homepage should give me an overview of what you do and what it means for me. Make sure your most important services are easily found on this page and don't put too much onto the page - keep it easy for me to find what I'm looking for.

What do you want me to know? Give me confidence to read further – tell me how comprehensive it is, and how it will give me what I need.

Can your business can offer me a large range of services? Show me how comprehensive your business is by offering me a link to a service page.

If you offer a service to take care of something for me, reassure me that I’m in good hands. Make me feel secure that I don’t need to worry.

If I’m giving you information about my life for you to help me, I need to know I can trust you. Tell me how reliable, honest and trustworthy you are.